An industry-first marketing campaign by ABC - Aditya Birla Health Insurance – #KyaPeecheChhodaHai – where the customers of Aditya Birla Health Insurance (ABHI) share their inspiring real life transformation stories of leaving behind their health worries by walking 10,000 steps daily. #10KSteps #RealCustomerStories #HealthReturns #AdityaBirlaHealthInsurance #ABHIkaro #KyaPeecheChhodaHai #10KSteps #RealCustomerStories #HealthReturns #AdityaBirlaHealthInsurance #ABHIkaro